Since 2005, JSM Concepts (Just Smart Marketing Concepts) has been helping small closely held businesses deliver their advertising message. Whether you are just starting your business or have been servicing the community for years, you need to have your branding message in front of your audience for when they are ready to buy.
Think about your own purchasing experiences as a consumer. What attracted you to a product or service? An ad, postcard, website, blog, TV commercial, radio, word of mouth? Do you really even notice ads for products or services until you have a need for it? That’s the reason you need a strong selling message across todays broad media. It insures that your message is seen at the right time.
JSM Concepts can help you put together a program to best keep your message consistently seen in today’s media. Using a reliable and talented group of highly skilled and specialized collaborators, we provide you with only the services you need to be successful. This approach helps control costs so ultimately you have a better return on your advertising investment.
John is an award winning art director/graphic designer and consultant, who has been building brands and increasing sales for over 25 years. John has a wealth of experience in marketing communications gained through a variety of products he has worked on at some of the largest advertising agencies in New York City.
Applying significant artistic ability with a keen understanding of the purpose of promotional imagery, John 'gets it." His work for smaller product and service businesses applies what he learned in creating iconic campaigns for leading brands of toothpaste and adult beverages among others.
John enjoys working closely with clients as a team to achieve their brand vision as well as foster and develop new ideas that will help increase their bottom line.
Kathy Anton, SVP, Marketsmith, Inc.
"John is an incredibly creative and innovative thinker whose concepts not only sell the client but sell product! John is a generous collaborator, who shares his ideas and values the opinions and input of his clients and his colleagues. John is a professional with integrity, vision, and innovation. I have no hesitation in recommending him to any company or any one."
Betsy Craz, Senior Director Advancement Communications
"John is a real pro. Not only does he have the design chops you need, he's also generous with a substantial marketing sense that ensures the creative product is in line with your strategy. He's smart, funny and a wonderful collaborator."
Bob Nadler, President, Nadler Advertising
" John is terrific,easy to work with and understands what needs to be done. He is a strong conceptual thinker and a pleasure to be around."
As Creative Director at Mozeson & Malinowski Inc., John Malinowski oversaw the strategy and creative development of the winning branding design for the American Association of Poison Control Centers national contest. The logo design which is currently in use, was the unanimous winner in national focus groups among all the logos submitted by over 60 advertising agencies and design firms nationwide
Received an Ad•Q Award for Outstanding Advertising for recognition of the business-to-business advertisement developed for the Best Manufacturing Group which achieved outstanding readership response, as measured against all other ads appearing in Textile Rental Magazine
John Malinowski received honors in PRINT'S Regional Design Annual for a Johnnie Walker Black magazine advertisement
John Malinowski received three International ANDY Awards of Distinction for Penthouse Magazine's full page advertisements that ran in the New York Times
John Malinowski participated in the launch of Crest for Kids toothpaste, developing characters that were used in national print and television advertising, educational programs for schools and Saturday morning cartoons. This in turn, launched the entire kids' toothpaste category and was recognized with a Gold EFFIE for Advertising Effectiveness by the American Marketing Association of New York. This advertising was also recognized with a GOLD from the International Film & Television Festival of New York, Cannes 35 Festival International Du Film Publicitaire
Cinema & Television, Hollywood Radio and Television Society International Broadcasting Award, U.S. Television & Radio Commercials Festival Mobius™ Award for Outstanding Creativity, and a CLIO
John Malinowski has won numerous industry awards recognizing creative excellence for print advertising; The London International Advertising Awards, The One Show, International Advertising Festival of New York American Advertising Federation, ANDY, CLIO, and The Art Directors Club
Agudath: Am Echad—Preserving One Jewish Nation
Alpine Painting & Sandblasting Contractors
American Association of Poison Control Centers, Inc.
American Business Institute
American Dental Association
American Friends and Families of Efrat
Apex Dynamics USA
Argent Professional Insurance Agency LLC
Arrow Fastener Co., Inc.
AT&T Small Business
Baldwin High School
Baldwin Public Library
Becton Dickinson Company, Inc.
Best Manufacturing Group, LLC.
Birthright Israel Foundation
CDx Laboratories, Inc.
Chatham Systems Group, Inc.
Clark Cooper Division/Magnatrol Valve Corporation
Consolidated Insurance Agents
Core Sound, LLC.
Corporate Relocation Services, LLC.: Move Management Specialists
CSU Industries, Inc.
Danny Wood Enterprises, LLC
DIME Savings Bank
DOAR Litigation Consulting
Doyle Brothers Contracting
Dynamic Decisions, Inc.
Black Diamond Coffee
Executives Association of New Jersey
Exxon Mobil Corporation
Fertility Institute of New Jersey & New York
Financial Education Institute
First Escape Inc.
Galaxy Glass & Stone
Gateways and the Jewish Learning Center of Monmouth County
Maxwell House Coffee, Dover Farms Whipped Cream, Birds Eye Whipped Cream
General Media International
Penthouse Magazine, Compute Magazine
Generic Brand Human
GoAmerica Communications Corp.
Great Neck Chemist Inc.
Haivanti LLC Strategic Marketing Services
Harry D. Koenig & Co., Inc.
Naturally by Kingsley®
Health Care Compliance Strategies, Inc - HCCS
Health Focus, Inc.
Hoffmann La Roche
Beta Carotene, Vitamin Supplements
Howard Johnson Hotels
Integrated Network Services
Integrated Technologies Inc.
International Masters Publishers, Inc.
Ivy Cottage LLC
Janus Enterprise International, LLC. Consulting
Jesco Iron Craft Inc.
Jewish Community Council of the Rockaway Peninsula (JCCRP)
Kids Smile P.C.
Kubera Venture Capital Group, LLC.
Lander College for Men
Linx: Strategic Marketing Communications
Long Island Video Enterprises, LIVE Inc.
Marine Midland Bank
Marriott Hotels Suites & Resorts
Maurice Villency Furniture
McLachlan Kane Insurance Agency
Metropolitan Jewish Geriatric Foundation
NaturePath Laboratories, LLC
New Business Development
Oak Tree Storage
Off site data storage
Opus Magnum LLC
Support services in design, application & sourcing for architects & designers of premium executive offices & suites of distinction
Procter & Gamble
Crest Toothpaste, Norwich Aspirin, Ivory Shampoo & Conditioner, Wondra Hand Cream, Dawn Dishwashing Liquid, Another World Soap Opera, Oasis Deodorant, Vicks Formula 44, Clearsil
Queen Creole Restaurant
Rabbi Arthur Schneier Park East Day School
Schieffelin & Somerset Co.
Johnnie Walker Black, Johnnie Walker Red, Johnnie Walker Blue, Tanqueray Gin, Tanqueray Sterling Vodka, Liqueur Brule, Cardu
Silver Thunder Malt Liquor, Red Bull Malt Liquor
Shaare Zedek Medical Center In Jerusalem
Shalom Task Force on Domestic Abuse
Sinai Special Needs Institute
Smart Money Magazine
smartpr: RemoteReality Corporation
Off-shore website gambling
Steinreich Communications, LLC.
Sullivan-Schein Dental a Henry Schein Company
Summit Eye Center
Switch and Data Facilities Corp.
Synergy Professional Associates
Managing General Agent & Surplus Lines Broker specalizing in Professional Liability, and Specialty Programs.
The Center for Facial Plastic Surgery
The Derby Group LLC.
Real Estate Investment and Development Firm
The Israel Emergency Solidarity Fund
The PreTesting Company Inc.
Touro College in Israel
Utility Survey Corp.
Underground Utility Investigations
Vero Farms Market
Historic Public, Commercial & Residential Restorations
Zionist of America
Zostrix Analgesic Cream